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Segmentation entails the initial splitting up of individuals into people of like wants/desires/preferences. Normally utilised criteria involve:The 18th century retail entrepreneur Josiah Wedgwood, who devised numerous sales strategies for his tableware, is "credited with inventing modern-day marketing" according to the Adam Smith Institute.[eightee

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Market segmentation is made of using the overall heterogeneous marketplace for an item and dividing it into various sub-marketplaces or segments, Each and every of which tends to be homogeneous in all significant areas.[13] The procedure is executed for two most important uses: greater allocation of the agency's finite resources and to higher provi